# Google Play Updates Policy to Allow NFTs in Apps & Games Source: https://www.coindesk.com/web3/2023/07/12/google-play-changes-policy-on-tokenized-digital-assets-allowing-nfts-in-apps-and-games Kiwi News: https://news.kiwistand.com/stories/Google-Play-Updates-Policy-to-Allow-NFTs-in-Apps-and-Games?index=0x64aeeae55c174a0592922bfdbf79b1895766b2d79d5c2bb4fd250e9582c001be5d65d775 Submitted by starl3xx.eth on 2023-07-12 UTC, 8 upvotes, 0 comments ## Summary Google Play has updated its policy to let developers include digital assets such as NFTs in apps and games, provided companies disclose blockchain-based elements in the Play Console. In a blog post shared with CoinDesk, Google Play Group Product Manager Joseph Mills wrote that the change will let partners reimagine "traditional games with user-owned content" and boost "user loyalty through unique NFT rewards." Reddit, a partner on the policy, had its senior engineering manager Matt Williamson describe the guidelines as "aimed at creating a level playing field that promotes user trust." Developers may not promote earnings from playing or trading, and a Google Play spokesperson said the first tests may appear in late summer, with full rollout later this year.