# You are wasting your time on Twitter and Farcaster

Source: https://telegra.ph/You-are-wasting-your-time-on-Twitter-and-Farcaster-11-07
Kiwi News: https://news.kiwistand.com/stories/You-are-wasting-your-time-on-Twitter-and-Farcaster?index=0x654a4bf6981466dd51a2488217bd7202f0adc0d54d54a034010ae505073ca5b7207fc49c
Submitted by tim on 2023-11-07 UTC, 2 upvotes, 0 comments

## Summary

The author, an entrepreneur selling a consumer software product, argues that spending heavy time on Twitter and Farcaster is a trap, comparing it to the rationalizations smokers use for their habit. Founders often justify tweeting and casting as necessary for promotion, but the author says the sites' tight-knit communities make them seem like the whole internet, which is not true. The author says that for their past project, rugpullindex.com, they found more promising audiences by posting to niche forums and subreddits, and that their last cast was 22 days ago.

## Article

You are wasting your time on Twitter and Farcaster

timdaub

As an entrepreneur selling a consumer software product, the consensus opinion is that being present on Twitter and Farcaster is a must for promoting the product. In my day-to-day, this, in turn, justifies me spending a whole lot of time tweeting and casting. I'm also OK with my colleagues tweeting and casting. And then there is Elon Musk, arguably one of the most productive people on the planet, tweeting day and night.

So then, clearly, there must be an inherent value in being active on these sites. It must be worth "shitposting" to gain likes because (so they say:) "you want yourself and your brand to be part of the dialogue."

This, however, reminds me of my time as a smoker when, during casual conversations outside with other smokers, we'd always justify our addiction through all sorts of euphemisms. When going to an event and then meeting the other smokers outside, we would agree on the amazing utility of smoking - because we would end up making our new friends outside while having a cig. And I don't want even to discount the social function of smoking; it actually worked. But having stopped smoking for years now, I can confidently say that new people are also meeting each other inside (at an event), and NOT ONLY in the context of fulfilling their addiction.

I think the same is true for Twitter and Farcaster, which is: Yes, there certainly is some utility for being present and actively tweeting and casting. And yes, those consumer social founders most engaged in the conversation will be most incentivized to defend this activity's value. Yet, as much as the smokers who can only imagine meeting new people outside during a puff, those who (me included) excessively spend their time tweeting and casting lack the imagination to properly advertise their product in places where their actual target audience resides.

I'm saying this with conviction because having a Twitter account is relatively recent for and because I know very well the productivity for promotion one can discover by NOT being present on these sites. The internet is a vast place with many different websites. Platforms like Twitter and Farcaster, through their tightly-knit community, however, will fairly confidently posit that "they are the Internet." But this is objectively not true, just a fallacy. There are many other places too.

In fact, with my past project, rugpullindex.com, I posted to various esoteric forums and subreddits to seek our target audiences. Yes, tweeting 140 characters or going outside to light up a smoke - that's convenient, and that makes us feel great. But it is simultaneously the essential problem: because seeking our target groups online is really hard work. Therefore my last cast was 22 days ago.