# Introducing Recommendations

Source: https://paragraph.xyz/@blog/recommendations
Kiwi News: https://news.kiwistand.com/stories/Introducing-Recommendations?index=0x65e0f616c7d4c0e074218dcfb6c9ca177d616e95c5f84802b57c0d2534125968424922fd
Submitted by macbudkowski.eth on 2024-02-29 UTC, 1 upvote, 0 comments

## Summary

Paragraph has launched Recommendations, which lets creators recommend other newsletters on the platform and earn rewards for the quality subscriptions they drive. After a reader subscribes to a newsletter, they are prompted to optionally explore and subscribe to that newsletter's recommendations. Referrers are paid immediately and automatically in crypto when a referred reader takes a positive-sum action, such as collecting a post or purchasing a crypto recurring subscription. Creators add recommendations from the new Growth tab in their dashboard, and readers can subscribe without leaving their feed or inbox.

## Article

Word-of-mouth is a powerful way to drive growth for creators.

Historically, word-of-mouth has manifested through endorsements & recommendations. These have typically been manual and lacking incentives.

Starting today, Paragraph creators are able to recommend other newsletters on Paragraph, while getting rewarded for driving quality subscriptions. Whenever a reader subscribes to a newsletter, we'll prompt the reader to optionally explore & subscribe to that newsletter's recommendations.

This encourages readers to discover a wider range of content & also incentivizes a dynamic ecosystem of creators supporting and promoting each other's work. Creators will also get rewarded - immediately & automatically - as part of our referral rewards program, for all quality subscriptions they drive.

Recommendations also work entirely in-frame: readers can now subscribe to a creator (and the other newsletter's that creator recommends) without ever leaving their feed or inbox.

How It Works

As a creator, in your Paragraph dashboard head over to the new Growth tab to begin adding recommendations.

You'll be prompted to enter in Paragraph newsletters you want to recommend, and an optional reason as to why you're recommending them.

As a reader, after subscribing to a newsletter you'll be presented with that newsletter's recommendations. You'll be able to click through to read, or one-click subscribe directly.

Referral Rewards

If a writer recommends another newsletter, their wallet address is set as the referrer for all subscriptions they drive to that newsletter.

Whenever a referred reader take a positive-sum action on that newsletter in the future (such as collecting a post or purchasing a crypto recurring subscription), the original referrer will get paid immediately & automatically in crypto.

Framed Recommendations

Since launching our Paragraph frame, we've driven thousands of organic subscriptions to creators across Farcaster and XMTP.

Paragraph recommendations also work in frames: after subscribing to a newsletter in-frame, readers will be prompted to one-click subscribe to that newsletter's recommendations, without ever leaving their feed or inbox.

We're excited to continue exploring ways to incentivize, reward, & help creators grow meaningfully.