# How to make people care about the core crypto values

Source: https://paragraph.xyz/@kanfa/farcon-crypto-values
Kiwi News: https://news.kiwistand.com/stories/How-to-make-people-care-about-the-core-crypto-values?index=0x660c6f4f19c251d44423b8c6eaf1b4a33690bc50e5ec3ae7a7bfeea3bd5d753998a5dbf6
Submitted by misha on 2024-04-02 UTC, 1 upvote, 0 comments

## Summary

The article argues that core crypto values such as censorship resistance, decentralization and immutability are poorly understood by the general public, and asks how to make them more appealing to the next wave of users. It gives examples of how these terms are heard: censorship resistance may suggest hiding harmful content, decentralization may suggest a chaotic group project, and immutability may suggest the inability to undo mistakes. The piece frames the question against a memecoin-driven market rally, and says it will explore the topic through crypto, marketing and psychology.

## Article

As the memecoin mania and bull run have taken hold, many people highlighted the importance of core crypto values.

We often discuss phrases such as censorship-resistant, decentralized, or immutable. But, for the average Joe, these ideas resonate differently:

When they hear censorship-resistant, they think of hiding Nazis and child porn.

When they hear decentralization, they think of a chaotic college group project.

When they hear immutable, they think of the stress in a world where "CTRL+Z" doesn't work.

So, how could we prepare for the "next billion users" and make core crypto values more appealing to the general population?

Let's embark on a 10-minute journey through the realms of crypto, marketing, and psychology to find out how we can make the core crypto values more sexy.