# Aggregation Theory

Source: https://stratechery.com/aggregation-theory
Kiwi News: https://news.kiwistand.com/stories/Aggregation-Theory?index=0x661b5f33878cf0a1a4dfacbc318686aa6f10461da5b693020ad5693cf745cb58810e955a
Submitted by qiaoliang.eth on 2024-04-14 UTC, 4 upvotes, 0 comments

## Summary

Aggregation Theory, developed by Ben Thompson, is presented as a framework for understanding business in the Internet age, where zero distribution costs, zero marginal costs and zero transaction costs reshape industries and create new moats. The page is a site index listing Thompson's weekly articles, subscription-only Daily Updates and consulting and speaking work. Its article titles and summaries apply the theory to topics such as Uber, Facebook, Google, Netflix, the FANG companies and antitrust cases against aggregators.