# How to ship fast as a small company looking for PMF

Source: https://warpcast.com/v/0x5f08d01e
Kiwi News: https://news.kiwistand.com/stories/How-to-ship-fast-as-a-small-company-looking-for-PMF?index=0x667d62d60dc5a49b9d291098699f1abd12e0ce5c559a1a960d8b21a27b8ad256694781c7
Submitted by macbudkowski.eth on 2024-06-27 UTC, 1 upvote, 1 comment

## Summary

The article offers five tips for small companies searching for product-market fit: avoid side quests, skip heavy process, hire people who enjoy shipping quickly, avoid hiring people who cannot ship, and keep the tech stack simple. It says any work that is not coding, selling or talking to users is a side quest, and it recommends replacing sprint planning, offsites and recurring 1:1s with one daily meeting to decide what to ship. It also advises keeping the tech stack fast enough that a new hire can write a feature in a day and deploy it to users in 30 minutes.

## Article

How to ship fast as a small company looking for product-market fit

1. Avoid side quests. If you aren't coding, selling or talking to users, it's a side quest. 

2. Eliminate process. Don't cargo cult your team into sprint planning, offsites or recurring 1:1s. Gather once a day, talk about what to ship and ship it.  

3. Hire people who love to ship fast all the time. Most people cannot do this correctly or do not enjoy doing it. 

4. Don't hire people who can't ship. It's temping to get an ea, bd rep or community manager to offload work. This usually just creates more work for you. 

5. Have a simple and fast tech stack. A new hire should be able to write a feature in a day and deploy it to users in 30 minutes.

## Comments

**macbudkowski.eth**: Interesting comment re: daily standups: 

> "Also a forcing function to reset cadence for the whole team.
If you're driving daily progress, then daily makes a difference.
We used to do weekly and the output increased after we switched to daily."