# This tweet might as well be the web2 manifesto

Source: https://x.com/codyschneiderxx/status/1819790369166430275?s=46&t=C4Nxr8QOmw__i8jotoVfJA
Kiwi News: https://news.kiwistand.com/stories/This-tweet-might-as-well-be-the-web2-manifesto?index=0x66b02d83254e1cf1568b77044be7aff613bd42e2bbfb06656f477f470f6b2118934d6c64
Submitted by cerv1.eth on 2024-08-05 UTC, 5 upvotes, 3 comments

## Summary

Startups that rely on Product Hunt for marketing will not reach $1M ARR in 12 months. For B2B companies, the proposed playbook is scraping target customers' emails from Apollo, BuiltWith and Google Maps, validating them with ZeroBounce, and cold emailing through Smartlead or Instantly, alongside a weekly podcast, search and social ads, and indefinite remarketing. For B2C companies, it recommends mass organic content across TikTok, Instagram and YouTube, influencer affiliate programs, programmatic SEO, and paid social ads.

## Article

if you just got into YC and your marketing strategy is “product hunt” please for the love of god read this so i dont have an aneurysm

for b2b

scape every target customers email from apollo builtwith google maps directories 

anywhere

validate the emails something like zerobounce

cold email all of them with something like smartlead or instantly

make a weekly podcast for your target customers, sequence these same emails into an newsletter that promotes the podcast

turn podcast into clips schedule to all social

google ads for bottom of funnel keywords with conversion event for signup

facebook ads and linkedin ads customer match list those emails

pixel everyone who touches the website across all channels

remarketing to them indefinitely

email drip nurture for 3 month to everyone who signs up

email once a week with product updates

you’re not a $1M ARR company in 12 months

for b2c

make thousands of pieces of organic content and hundreds if tiktoks instagrams and youtubes

post across them all

affiliate program for these same influencers

hire influencers for sponsored posts

do programmatic SEO for keywords related tot every keyword your custom would search online

take organic content and do facebook ads tiktok ads youtube ads with signup conversion event

pixel everyone who touches the website across all channels

remarketing to them indefinitely

email drip nurture for 3 months to everyone who signs up

email once a week with product updates

you’re not a $1M ARR company in 12 months

## Comments

**macbudkowski.eth**: Been doing some of the things from the B2B path - podcasting, bottom of the funnel google ads, pixel, remarketing. 

We never did too much cold emailing because it didn't work for our services, and LinkedIn was much more effective.

But we bet heavily on high-quality content that was optimized for SEO, and we had top 5 spots in the most relevant keywords. 

There are many other tricks here - you have apps like albacross that use IP-to-company mappings to tell you that "Someone from Intel was checking your website", so then if you do a cold outreach on LinkedIn, it's not that cold anymore. 

Anyway, the most interesting thing to me in this 'marketing tactics dump' is how much engagement it received.


**cerv1.eth**: Totally. To me, the most interesting thing was how optimized it seems to be for the 2013-2022 period of peak web2-iness. Can't imagine this same playbook continuing to work ...

**macbudkowski.eth**: I don't think it works, either. What I've learned is that this guy runs a startup for AI content generation, so I guess that's why he has chosen to share this particular playbook :)