# Crypto.com secures multiyear sponsorship deal with UEFA Champions League

Source: https://www.coindesk.com/business/2024/08/14/cryptocom-secures-multiyear-sponsorship-deal-with-uefa-champions-league
Kiwi News: https://news.kiwistand.com/stories/Cryptocom-secures-multiyear-sponsorship-deal-with-UEFA-Champions-League?index=0x66bca019224ca718d1d943e4d624257d24b6e8d3d95b9d21cef621c0b472bce34bdd9663
Submitted by macbudkowski.eth on 2024-08-14 UTC, 1 upvote, 2 comments

## Summary

Crypto.com has become the official sponsor of the UEFA Champions League, nearly two years after it withdrew from a similar deal. The sponsorship will be unveiled at Wednesday's UEFA Super Cup match between Real Madrid and Atalanta in Warsaw, according to an announcement by the exchange. Neither the financial terms nor the length of the multiyear deal were disclosed. The company's earlier five-year Champions League sponsorship, reportedly worth $495 million, was abandoned over legal issues around its licenses to trade in the U.K., France and Italy.

## Comments

**macbudkowski.eth**: Feeling the old bull run vibes. BTW have you ever met anyone using crypto.com?

**misha**: Never. It’s for old people. Not in the sense of age, but more like historical ;) People that still think Bitcoin is like buying stocks.