# The Consumer Crypto Paradox

Source: https://darkstar.mirror.xyz/8_ZEFBY961uzwH-n25qhmIZGsPoWD9h5Li6mxldnI6w
Kiwi News: https://news.kiwistand.com/stories/The-Consumer-Crypto-Paradox?index=0x66be584229a5a41464ae2863af48b0ac7ed86ce58c726940016e28b657387359a9295865
Submitted by tim on 2024-08-15 UTC, 7 upvotes, 1 comment

## Comments

**macbudkowski.eth**: There's definitely some truth to that. For a long time, I was worried that we hadn't followed the classic "product is free, but you have to be on a cool kids allowlist" playbook. 

But... I have been on a few allowlists. In almost all cases, I opened the product because I felt "chosen," played around, and closed it. The only product where I stayed is Farcaster.

On Kiwi, we have chosen a different path. Since Day 1, you had to mint a Kiwi Pass to submit and upvote links, but everyone could read the content. Then, we experimented with a subtle paywall, and now our paywall is fully developed, as you can't open the app without a Pass.

Does it limit Kiwi's reach? Probably yes. But this paywall also serves as a filter for the people who are most excited about our product, and these are the people we want to serve in the startup's early days.