# Privy Blog | New look, same Privy

Source: https://privy.io/blog/new-look-same-privy
Kiwi News: https://news.kiwistand.com/stories/Privy-Blog-or-New-look-same-Privy?index=0x66fc51fcc16277f975b37153222ef08a797929ae2c8f16b30af780c26b4496bf58ce674a
Submitted by naomiii.eth on 2024-10-01 UTC, 5 upvotes, 1 comment

## Summary

Privy has unveiled an evolved brand meant to reflect its core purpose of crafting secure, flexible libraries that let developers build products their users deserve, announced by Jackie Randell on October 1, 2024. The milestone behind the update is over 20 million users onboarded to crypto rails across hundreds of production apps, with more than 2,000 developers building on Privy's APIs. The new look includes a simplified logo, called Blobby internally, which keeps the blob motif, along with an expanded color palette and illustration style. Privy thanked Landscape for partnering on the redesign.

## Comments

**tim**: Gotta say this rebranding wasn‘t necessary in my view. They already had a pretty nice visual language and branding but hey do you even blockchain without a lil rebrand right around now?

the great rebrandening