# Kiwi ads guide

Source: https://kiwistand.github.io/kiwi-docs/docs/advertise/ad_guide

## Summary

Kiwi, an Ethereum-based news platform, is presented as an advertising venue whose users are among the top 1% for attention span, and the guide offers advice on writing ads that suit them. It says Kiwi users like long-form content, nuanced discussion and learning about new products. Ads should have descriptive rather than promotional titles, link to educational pages instead of app stores or bare landing pages, and explain why users should try the product. The guide cites a Stealth addresses blog post and FluidKey as an example of a good fit, and suggests DMing @macbudkowski on Telegram for feedback.

## Article

Kiwi users are among the top 1% of longest attention span users in Ethereum - they like to read long-form content, have nuanced discussions, and learn about new products.

Here’s how to reach them.

How to prepare a good Kiwi ad​

One good example is this Stealth addresses blogpost that also shows how FluidKey works.

If you were unsure if your ad is a good fit you can read our content guidelines or check the most popular stories of the month.

Assume that all Kiwi users are smart, curious people with long attention spans, and write a title that such a person would like to click.​

Bad ad: “NFTizer: Next-gen NFT explorer, only today 20% off for Kiwi users”

Good ad: “NFTizer: NFT explorer for professional traders”

Assume that Kiwi users know absolutely nothing about your app but are generally curious to learn more.​

Bad ad: [Links to the AppStore/Barebones landing page]

Good ad: [Links to the blog post about the product’s vision or educational landing page]

Assume that users are not actively looking for your product, and you have to convince them to try it (on the page you linked, not in the ad).​

Bad ad: Shares only a high-level overview or very low-level tech spec of your product.

Good ad: Shares a High/low-level overview of the product with an explanation of why users should try it.

Check it before you submit your ad

Title is descriptive, not promotional

Page linked in the ad is educational

You explain to users why they should try your product

Website renders an ogImage

You submit the ad through the ENS name you use on Kiwi

If you are working on your ad and want to consult it, feel free to DM @macbudkowski on Telegram.

Also, if you want to improve the way you talk about your product, you can use Mac’s crypto landing page guide.