# Who is Dan Romero? (Farcaster Essay) Source: https://docs.google.com/document/d/11BKiHo4VbkvgjH1aC2Gk-DskZCV47Ug2NtO17C357Ic/edit ## Comments **timdaub.eth**: > The community’s love and support is great, but we need to make the average internet user care about Farcaster. WE NEED TO MAKE DWR GO VIRAL!!! This makes a lot of sense to me. It's pretty likely that Bluesky onboarded 15M people just because every single one of them dislikes Elon, so obviously the reverse could work for making dwr a charismatic leader of Farcaster, and through that, onboarding a ton of new users **kenanie.eth**: Okay this is actually true. I never thought about it from this angle. Most social media platforms thrive because they have known personalities as their brand image. This is a really interesting take. **macbudkowski.eth**: +1. We spoke lately with @timdaub that when Dan used to share his takes on Moments of Zen, it was very beneficial for the way we looked at Farcaster. He didn't speak about the product itself, but you could see he's a smart, driven guy with strong opinions, and that was good for the FC brand. **timdaub.eth**: Yes, MoZ was great marketing. I mean All-In helped to win the presidency probably