# @dwr: Farcaster rolls out new brand with Primary Studio refresh

Source: https://farcaster.xyz/dwr/0x3e688cb4
Kiwi News: https://news.kiwistand.com/stories/dwr-Farcaster-rolls-out-new-brand-with-Primary-Studio-refresh?index=0x68f66844237df5a5c20c1c9f731a879d70ba9161a557dd5f728a1bf43aee0b41f074727d
Submitted by pedrovilela.eth on 2025-10-20 UTC, 5 upvotes, 7 comments

Today we're starting the roll out of the new Farcaster brand.

We worked with Primary Studio to refresh the brand in late September. We have a new logo, wordmark, typography, colors and brand elements.

Later today, you'll see the new logo on the mobile app and everywhere else over the coming weeks.

## Comments

**tim**: What do y‘all think about the new logo arch?

**macbudkowski.eth**: Tbh don't like it. I think rebrand was necessary if they want to go after non-crypto consumers, but their logo don't look cool or funky enough imo. But maybe I'm too old ;) 

**tim**: I wonder what it reminds me of. There‘s definitely something, but I can‘t tell right now.

Not sure if it isn‘t still too nerdy and inaccessible, because it is too abstract. I think the earlier arch felt a bit like a low effort open source project. This new thing feels a bit like a database, or a military technology.

Honestly, not sure where FC should be going towards. I always think smth fun and relatable would be a wise choice. Kinda like the Twitter bird

**macbudkowski.eth**: Haha yeah, looks like a logo of a new YC drone startup.

I think Twitter-like logo would be perfect 👌 

**tim**: Damn imagine this https://farcaster.xyz/incarterseyes.eth/0x301d32e6

**misha**: It’s not great well but old one is also not fantastic with the meh neo-classical vibes. but new one looks like they’re going to make sneakers or sportswear I don’t know. I’ll get used to it I guess :) 

**misha**: Nothing beats the Kiwi logo obviously