# @nikitabier: X to weight revenue sharing by home region impressions

Source: https://x.com/nikitabier/status/2036603028619534564?s=12
Kiwi News: https://news.kiwistand.com/stories/nikitabier-X-to-weight-revenue-sharing-by-home-region-impressions?index=0x69c3a99f25cd95dd11cc76b572f0c3a38972398c2711f4e9a109b24aaea81a3ac2e5775a
Submitted by tim on 2026-03-25 UTC, 2 upvotes, 2 comments

## Summary

X is changing its revenue sharing incentives so that impressions from a creator's home region count for more, which the company says is meant to reward content that resonates locally, in neighboring countries and among speakers of the same language. Nikita Bier's announcement says the change is intended to discourage engagement farming by US or Japanese accounts and to encourage more diverse conversations on the platform. The update takes effect starting Thursday, and creators are invited to build audiences locally.

## Article

Starting Thursday, we'll be updating our revenue sharing incentives to better reward the content we want on X:

We will be giving more weight to impressions from your home region—to encourage content that resonates with people in your country, in neighboring countries and people who speak your language.

While we appreciate everyone's opinion on American politics, we hope this will disincentivize gaming the attention of US or Japanese accounts and instead, drive diverse conversations on the platform.

We invite creators to start building an audience locally. X will be a much richer community when there's relevant posts for people in all parts of the world.

## Comments

**tim**: CT is already mad about it because crypto is cross border: https://x.com/elibensasson/status/2036734367234445715?s=46

**tim**: Elon scrapped it: https://x.com/elonmusk/status/2036685311179477401?s=46