# IMPOSSIBLE has acquired the Rarible brand and key platform assets.

Source: https://x.com/rarible/status/2059933371459834312

## Summary

IMPOSSIBLE has acquired the Rarible brand and key platform assets, according to an announcement from the company. IMPOSSIBLE describes itself as a provider of research, advisory, and capital infrastructure for emerging crypto networks, and says it has supported 35+ projects, helped raise over $440M in capital, and built a community of 100K+ KYC users. The announcement says the RARI token and the broader RARI Foundation ecosystem remain independently managed and governed by the relevant RARI Foundation entities. IMPOSSIBLE says its immediate focus is continuity and stability for the Rarible community, with plans to be shaped together with users.

## Article

We are excited to share that @impossible_ has acquired the Rarible brand and key platform assets.

Rarible has played a meaningful role in the evolution of NFTs, digital ownership, and creator-driven marketplaces. Over the years, it has supported artists, collectors, builders, and communities across the space. We recognize the trust, creativity, and history that the Rarible community has built, and we are honored to continue that journey.

Beyond the marketplace itself, Rarible has also empowered other businesses and brands through RaribleX, providing the infrastructure and technology that enable partners to build and scale their own onchain storefront.

This is not about changing what made Rarible important. It is about continuing the work already in motion and carrying the platform into its next chapter with care and intention.

Who we are

IMPOSSIBLE provides research, advisory, and capital infrastructure for emerging crypto networks. We work with founders and projects across Web3, supporting market intelligence, token strategy, fundraising advisory, tokenomics, capital formation, and on-chain deal execution. To date, IMPOSSIBLE has supported 35+ projects across multiple blockchain ecosystems, helped raise over $440M in capital, and built a global community of 100K+ KYC users.

“This deal marks IMPOSSIBLE’s first foray into mergers, acquisitions, and scaling brands, and levering our 6th year in operational experience to take brands, products, and teams to achieve new goals in an AI-enabled manner. We look forward to this expansion of our IMPOSSIBLE portfolio in a way that keeps us at the forefront of technology and distribution to strong audiences” - Calvin Chu, Core Contributor at IMPOSSIBLE.

As the new team behind Rarible’s brand and key platform assets, our focus is simple: to continue supporting the artists, collectors, and communities that have made Rarible what it is.

Scope of the Acquisition

As of the date of this announcement, the broader @rarifoundation Foundation ecosystem, including the RARI token, remains independently managed and governed by the relevant RARI Foundation entities.

What we have been working on

Over the past few weeks, our team has been focused on the transition.

This has included getting familiar with the Rarible platform, reviewing existing operations, understanding the needs of the community, and ensuring we are ready to move forward responsibly.

Our priority has been to approach this carefully and respectfully. Rarible already has a strong identity, a meaningful history, and an active community. We are here to continue building on that foundation.

What comes next

Rarible will continue serving artists, collectors, and communities across the NFT space.

At this stage, our focus is on continuity, stability, and ensuring the community feels confident in what lies ahead. This is not about reinventing Rarible overnight, but about strengthening what already works, improving what can be better, and bringing in new ideas that help Rarible grow.

We definitely have some fun ideas up our sleeve for the future, but just as importantly, we want to keep listening to the loyal community that has been part of Rarible throughout the many cycles of the past 7 years. Your input, feedback, and passion for the platform are a huge part of what makes Rarible special, and we want the next chapter to be shaped together with the community.

Over time, we will share more updates as plans develop, but our immediate goal is to continue the work already in motion and support the platform, its users, and its community with care.

Artists and communities

Above all, we want the Rarible community to know this: we are here to support artists, creators, collectors, and communities more than ever.

Rarible has always been about more than transactions. It has been about creative freedom, cultural experimentation, and giving people new ways to own, share, and participate in digital culture.

That mission remains important.

We deeply respect the role Rarible has played in the NFT space, and we are committed to continuing that work alongside the community.

Looking ahead

This is the beginning of a new chapter for Rarible under IMPOSSIBLE.

We are grateful to the artists, collectors, partners, and communities who have been part of the journey so far. Your creativity and belief are what made Rarible matter, and they will continue to guide where things go next.

We are excited to continue this journey together.

Stay tuned.