Don’t try to onboard the next billion users to Ethereum, here's a better way
AI summary of the linked articleThe author argues that instead of targeting the "next billion users" for Ethereum, projects should build hundreds of narrow apps aimed at 100,000 to 10 million users. The argument draws on history: apps like Microsoft Office, Google and Instagram reached a billion users only after the underlying technology was already widely adopted, such as IBM PCs, home internet and smartphones. The text notes 136 million global ETH owners per crypto.com research, but only about 500k daily active Ethereum addresses per Etherscan. It also says narrow apps such as NBA Top Shots, Sorare and Polymarket can lead users to explore other parts of Ethereum. |
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1 comment "My thesis is that Ethereum - being a world computer - is no different from other computers. It doesn’t need one app targeting 1 billion users. What Ethereum needs is 100s of apps targeting 100k-10 million users." This is exactly what is needed at this time! The Ethereum ecosystem doesn’t need to focus on creating a single 'killer app' for mass adoption. Instead, it needs a variety of apps for different niches and communities. |
