Ego as Venue

Creators should treat the ego as a venue: a space that invites audience conversation and channels energy back to people instead of extracting attention from them. Rick Rubin is quoted saying the audience comes last, while Jacob Collier is described as playing to the audience and building choirs from it. Drawing on Marina Abramovic's "The Artist is Present," creators are urged to ask whether their work invites people in more than it seeks recognition.