Introducing AX: Why Agent Experience Matters

Netlify argues that software companies should deliberately design an "agent experience" (AX) for AI agents, which it describes as the holistic experience agents have as users of a product or platform. The article says computers are becoming agents that perceive their environment and act autonomously, and that tools hard for LLMs and agents to use will lose power. It cites Netlify's ChatGPT GPT integration, which lets ChatGPT's models deploy projects to Netlify, with more than 1,000 sites created from ChatGPT every day. It also contrasts closed approaches, such as Google Workspace's Gemini buttons and Microsoft's Copilot agents, with an open agent ecosystem that the article advocates.