Meditations on onchain media

The author's central point is that onchain media has not yet found its own format, and that current efforts still resemble putting existing media online as-is. The essay compares this to 1997, when online media's value came from new formats like longer articles, images, video and hyperlinks, plus new distribution that let anyone reach large audiences, not just from storing content online. It lists obvious onchain paths, including token-gated access, onchain edit history, seamless payments, and support for citizen journalism, but calls these an early "put this PDF online" stage. It encourages experimentation, such as using tokens to incentivize journalistic objectivity and ledgers to track the provenance of ideas.