The Farcaster Flywheel

The article, a blog post adapted from a FarCon 2025 talk, argues that the best time to build on a social network is when it is still small, because early builders can shape its growth curve while later ones only ride it. It says Farcaster's growth depends on crypto, Ethereum and L2s compounding together, with distribution as the payoff. The author's tactics include keeping distribution strategies flexible while keeping products durable, building mini-apps daily users will open, and planning to move to other platforms such as Telegram or World once growth plateaus.