The inevitable rise of brand marketing on Zora

Terminally Onchain's author YB argues that brand accounts should start marketing through onchain mints on Zora now, even small companies, because the goal is to build an onchain distribution channel and CRM before the rest of the ecosystem catches up. YB cites large examples such as Doodles' weekly animation mints, which have reached 400k mints, and Coinbase publishing quarterly earnings reports as mints. YB reports that after about 6 weeks of roughly 25 mints, the Zora follow count rose from under 100 to 1,600, and recommends starting with raw company content, then targeting collectors with tools such as Hypersub and Boost.