if you just got into YC and your marketing strategy is “product hunt” please for the love of god read this so i dont have an aneurysm for b2b scape every target customers email from apollo builtwith google maps directories anywhere validate the emails something like zerobounce cold email all of them with something like smartlead or instantly make a weekly podcast for your target customers, sequence these same emails into an newsletter that promotes the podcast turn podcast into clips schedule to all social google ads for bottom of funnel keywords with conversion event for signup facebook ads and linkedin ads customer match list those emails pixel everyone who touches the website across all channels remarketing to them indefinitely email drip nurture for 3 month to everyone who signs up email once a week with product updates you’re not a $1M ARR company in 12 months for b2c make thousands of pieces of organic content and hundreds if tiktoks instagrams and youtubes post across them all affiliate program for these same influencers hire influencers for sponsored posts do programmatic SEO for keywords related tot every keyword your custom would search online take organic content and do facebook ads tiktok ads youtube ads with signup conversion event pixel everyone who touches the website across all channels remarketing to them indefinitely email drip nurture for 3 months to everyone who signs up email once a week with product updates you’re not a $1M ARR company in 12 months