UX Lead @ EF

I don‘t get the point of this. So it‘s anyways the EF who‘s hiring? Then why the grand announcement? Why should anyone care? There also used to be a team that does Protocol stuff before?

They restructured the teams around 3 clear priorities which wasn't the case before. It's a way to communicate to the community what's going to be the most important for EF in the upcoming year, and now they're hiring someone for the UX which IIRC hasn't happened before.