Unlonely is pivoting

@bdguan
@bdguan

tldr; unlonely is pivoting (but not in the way you're probably thinking of). for a while, unlonely has been trying to do 2 things right: 1. make dope shows / content around tokens 2. make a platform for others to do #1 essentially, is unlonely a platform or a content studio? this was the existential question grace and i were asking ourselves. and for a while we tried doing both. "the shows are marketing for unlonely the platform" was something we told ourselves. this was partially true. the shows were marketing, sure, but they were also much more than that. people didn't recognize us because of our platform experience, they recognized us from shows. so realizing this + our existing streamers were not interested in using our token features at all + streamers could and would leave to stream on youtube if i tweet something really stupid(please can we move on from that), i realized that: 1. our platform experience wasn't differentiated enough in the ways that mattered 2. grace and i are MUCH better at making fun content (and enjoy it more) 3. i actually think the content is where the innovation will be, having tried the product approach for a while now. so we're doubling down on creating our own tokenized livestream content, specifically around one single token. spend token to do X. pump token to do Y. and not meth tweaker streams, i mean we're going to mr. beast the fuck outta this shit. higher stakes, higher production, higher token prices. love on leverage was cute, now it's time to actually start trying. we have 10 seasons of different shows in the pipeline, all revolving around one single token with the singular focused goal of pumping it to a billion. what is the next show? 😈 👻 existing streamers can continue using unlonely and we're happy you'll do so. but in the near term, 99% of our team's efforts will be into making banger show after banger show.

x.com
by macbudkowski.eth5764 🥝 • 2y • x.com
AI summary of the linked article

Unlonely is abandoning its platform-building approach to focus on creating its own tokenized livestream content centered on one single token. The article says the team, including Grace, found that the platform was not differentiated enough, that the shows were what people recognized them for, and that they are better at making fun content. It states that 10 seasons of shows are in the pipeline, with the stated goal of pumping the token to a billion, and that 99% of the team's efforts will go into making shows while existing streamers can keep using the platform.

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Nice, I think this is the way. [This is founder mode: doing things that don't scale]

We could have also built Kiwi News as a platform platform, creating subreddits and all, but we're deciding to serve a very specific niche of Ethereum news which is really not scalable, yet we're running into all these issues, which become liabilities to producing the product and which we're trying to convert into business/network assets. Eventually, once these are solved for, we will be able to scale, I hope!
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