Wedge is the Founder's Edge

The article argues that founders should start with a narrow "wedge," a small market segment where they have a specific, unique solution, rather than aiming for a sliver of a huge market. It cites Uniswap, whose early wedge was permissionless liquidity bootstrapping for long-tail tokens, and says it later captured adjacent markets such as ETH trading. It also cites Blur's split between collectors and traders, and Amazon, which started by selling books before expanding into marketplace, logistics and AWS.