Why is quality so rare? - Linear Blog

Linear's CEO argues that quality is rare because people choose speed, cost, or ease over craft, and that AI intensifies this by separating the maker's judgment and taste from creation. The author ties this to a recurring cycle: Earnest Elmo Calkins wrote in The Atlantic in 1927 about bad design produced in incredible quantities, and craft revives only after people start missing it. Linear says it made quality central to its business, reporting profitability by year two and more than 10,000 paying customers by year four with effectively zero marketing spend.