Privacy, ninjas and digital houses

Privacy advocates need to make the case that digital privacy deserves the same acceptance as privacy in one's home, and the author argues that people should be shown why, not just told. The author compares online tracking to ninjas following a reader who buys a newspaper, noting that digital tracking is hard to notice while privacy tools are easy to use unnoticed. The author argues that people should accept crypto privacy as a trade-off, as they accepted banks, the Internet and https despite their use in crime, and that wider adoption would help build support. Apple's privacy ads are cited as an example of communicating three key truths.