Culture is the Strategy

Layer 2 chains on Ethereum share the same core value of cheaper fees than L1, so the author argues that each chain's distinct culture is its main strategy for attracting developers and users. Drawing on Vitalik's point about cultural differences between L2s, the author uses Base, Blast, Arbitrum and Zora as examples. Base focuses on building an "onchain economy" with the goal of bringing 1B people onchain, while Blast centers on speculation and farming. Arbitrum has tilted toward gaming and DeFi, with its DAO approving a Gaming Catalyst Program allocating over 225M ARB tokens, and Zora centers on onchain creativity through its protocol and mobile app.