#289: Web3 Marketing is Leaving a Lot on the Table by Jonathan Goodwin

Jonathan Goodwin argues that web3 marketing leaves much opportunity unused, particularly in web3 gaming, and that projects should pursue interoperability and creative campaigns instead of copycat airdrops. He proposes "n:m" interoperability, where a project opens its game to a large pool of eligible token holders, such as 10,000 holders of a PFP collection, and offers a small number of options, from 1 to 5, as prizes. He also cites Parallel's prize tournaments with ordinary Twitch streamers as an example of effective game marketing, and he points to Jack Butcher's Checks and Opepen as proof that valuable web3 projects can come from simple ideas.