#290: IRL Connectivity Is More Important Than Ever in Web3 by Lena Grundhoefer

Lena Grundhoefer argues that in-person events matter more than ever in Web3, because the industry's incentives keep users glued to screens. She describes how she and Alice Chen co-founded OFFLINE in August 2023, formerly Solana NYC Alliance, to build a developer and founder community through IRL initiatives such as tennis and pickleball matches, hackathons and investor dinners. She advises leading with objectives, planning local events before large out-of-state ones, and tying Web3 events into existing industry conferences, citing events such as Coachella and NYCC. The article also notes that the average American spends 7 hours a day looking at a screen.