#297: Observations on Fantasy Top and its Impact

Fantasy Top, a SocialFi fantasy game on Blast, has grown into one of the most successful apps on Blast, according to the author, who argues that its effects on social media behavior are more notable than its headline numbers. The article reports thousands of daily active onchain users, over 17k ETH in transaction volume, and 4,300 ETH (about $12 million) in the treasury from pack sales and card royalties. It describes X as the third side of the marketplace that connects Heroes, the influencer cards, to players, and says Heroes earn 1.5% of their cards' transaction volume and split 10% of pack sales revenue. The article gives Franklin's five-minute posting strategy as an example of creators changing their behavior to earn more.