#321: Polymarket's Expansion Via Partnerships, 2024 Web3 Growth Landscape

Polymarket is expanding through partnerships and dedicated social accounts, including a deal with Perplexity that adds AI-generated summaries of its prediction markets. The Perplexity partnership follows a Substack deal that lets authors embed Polymarket odds in newsletters, in return for which Polymarket launched its Substack newsletter, The Oracle. The newsletter notes that these partnerships aim to sustain Polymarket beyond election-driven boom-bust cycles, and Polymarket is also launching categorical accounts, starting with sports. Separately, Safary's 2024 web3 growth map features 159 companies across 11 categories.