#328: Myriad - Combining News, Quests, Loyalty and Prediction Markets

Myriad is a new platform launched by Decrypt and Rug Radio, parent company DASTAN, that combines news, quests, points, prediction markets and gamification. The author argues it is more than a prediction markets product and offers a view of how content platforms may position themselves for attention and retention. Users earn points by completing quests such as reading Decrypt articles and taking short quizzes, then place those points in prediction markets, which use points rather than real money. A Chrome extension confirms article quest completion, and the author says Decrypt gains reader data and topic insights that can be packaged for advertisers.