A new era for PSE

Lol I did a multi day exploration on the technical side on whether Kiwi can integrate Semaphore and how etc. So I should totally know what PSE is, but I just completely blanked on it.

They‘re advised to get someone to improve their branding. PSE is not a great name to be long term allocated in people‘s heads

for those who lacked the context (like me): https://pse.dev