A path to a breakthrough web3 social app

The article argues that web3 social apps need fresh design rather than copies of Twitter, Reddit or Instagram, and it offers a "Social App Canvas" of eight levers for building one: social graph, features, proof of work, activity, intimacy, niche, vibes and culture, and exchange. It says most web3 social apps either overfinancialize social interactions or clone web2 apps, and that the social graph (who is present and who is absent) and the proof of work (the kind of content users must produce) shape what an app becomes. As an example, it describes Kiwi, the author's network, where the proof of work is finding and sharing a valuable crypto-related link, which it says draws users from Twitter, Farcaster and Lens.