A path to a breakthrough web3 social app

The article argues that social apps are ruthlessly replaceable, so a new web3 social app can succeed only by offering something distinct, not by cloning existing platforms. It proposes a "Social App Canvas" with eight levers: social graph, features, proof of work, activity, intimacy, niche, vibes and culture, and exchange. It criticizes most web3 social apps as either overfinancializing interactions or copying web2 apps such as "Twitter but for crypto," and it cites the author's own Kiwi app, where the proof of work is finding and sharing a valuable crypto-related link.