AI As A Product

The author, a marketer, argues that Google's Gemini needs a clear unique selling proposition (USP) backed by reasons to believe (RTBs) to win users, drawing on his real estate product marketing experience. He points to the February 16, 2024 announcement of Gemini 1.5 with a 1 million token context window, which he says finally put Gemini into the consideration set for many users. He contrasts ChatGPT's USP of positioning users at the cutting edge of AI experiences with Claude's developer-focused pitch, and says Microsoft's Copilot, like Gemini, has struggled to define its USP. The article closes with a note that Google is hiring a Product Marketing Manager for Gemini, which the author says he would like to apply for.