AI-powered ‘SGE’ is scarily sufficient and maybe isn’t Google Search anymore

The author, writing after a few days of using Google's AI-powered Search Generative Experience (SGE), argues that most people will find its generated answers sufficient, so they won't need to click source links, and that Search is becoming less a directory of websites and more the answer itself. SGE keeps users on the results page, showing a generated response with a breakdown of sources, follow-up questions, and a conversation mode. Google's spokesperson said the company is putting websites front and center and will prominently highlight sources when a snapshot includes content from a specific site. The author notes that SGE is experimental and that its black link text may change before launch.