Antimemetics: Why Some Ideas Resist Spreading

This is a book description for "Antimemetics" by Nadia Asparouhova, which argues that some ideas are structurally resistant to spreading, whether because of their complexity, personal discomfort with them, or a lack of incentives to share them. Drawing on historical examples, internet phenomena, and her technology-sector experience, Asparouhova examines how cultural and technological systems shape what enters public consciousness. The book contends that withdrawing from the conversation is not the only option, and that readers can reclaim their attention by noticing what gets lost in the memetic churn. The paperback, published by The Dark Forest Collective, has 168 pages.