Are we the baddies?

The author argues that companies using psychological manipulation, algorithms and big data to extract extra value from ordinary transactions are morally wrong, and that only revolution, not market correction or individual opt-outs, will change it. They cite Hinge's boosts, Uber's algorithm and tip screens as examples of nudging users for more money. They say competition makes opting out impractical, since every business is pushed to maximize engagement, and that advertising, price discrimination and manipulation at scale "is not okay."