Audience and reengagement

Kiwi News founder Tim Daub argues that builders of consumer apps must actively collect contact information and repeatedly remind users of their product, because users will not remember to return on their own. He says the team's Daily Active User chart rose only after Farcaster promoted Kiwi News as a mini app, and in-app notifications, already enabled, helped retain a small number of users. He contrasts owned channels such as email, push notifications and direct messages with Twitter and Farcaster, which rely on algorithmic recommendations. Kiwi News is now pursuing subscriptions to its Weekly newsletter, iOS TestFlight beta, Telegram group and Farcaster notifications.