Coinbase - a pragmatic crypto culture

Dan Romero argues that Coinbase's success during his time there, from 2014 to early 2019, came from its pragmatism, a trait he says is not usually associated with cryptocurrency. He explains that Coinbase's brokerage business depends on relationships with the fiat world, so it had to offer centralized storage of crypto and let customers buy Bitcoin and Ether with fiat currency. He cites the need for dozens of licenses across jurisdictions and bank partnerships, which sometimes required deplatforming risky customers. Romero writes that this pragmatism built a product millions use and expanded the market for new crypto apps and services.