Companies in Mexico embrace AI to resurrect the dead

Several companies in Mexico launched AI campaigns that create animated images of deceased relatives ahead of Day of the Dead, raising concerns about misuse and data protection. Cerveza Victoria started its campaign before the November celebrations, and J. García López, a funeral home, ran a campaign called "You're still here" that received over 15,000 requests for AI-generated videos, according to CEO Óscar Padilla. Luis Osorio of Inetum said Mexico's data protection law does not cover these practices, leaving no legal clarity on how photos of dead people may be used. Padilla said files are deleted after being sent to users, while Cerveza Victoria's terms state it is not accountable for risks of AI-generated images.