Consumer Crypto: Onboarding the next 100m users

The author argues that "Consumer Crypto", apps built to reach everyday users rather than crypto natives, is critical for crypto's mass adoption, and that Puffpaw, a vape-to-earn project, is well positioned to lead this trend. The article credits StepN's walk-to-earn model with early consumer growth, reaching 2,300,000+ monthly active users at its peak, but notes its token lacked sinks and buy pressure, so usage fell as the $GMT price dropped. For Puffpaw, the article describes a data-sales flywheel in which healthcare data buyers pay in $VAPE, and it says a Puff Pass costs 0.118 to 0.133 ETH with a public sale on December 11th.