Crisis Centres promising anonymity leaked data via Meta Pixel

Websites for dozens of crisis centers tied to the 988 hotline have been sending visitor data to Facebook through Meta Pixel, according to testing by The Markup. The Markup tested 186 local crisis center websites and found more than 30 that used the pixel, with some recording clicks on call buttons for mental health emergencies. On some sites, contact form submissions sent hashed names and email addresses to Facebook, which The Markup says can be easily unscrambled. Volunteers of America Western Washington said the pixel was used for fundraising and that data was sent without its knowledge or consent, and it has since removed the pixel.