Designing F2P music with a focus on fun

The essay argues that F2P music products should be designed around the varied motivations of fans rather than chasing "superfans" or gamifying platform metrics. It adapts Nicole Lazzaro's "4 keys to fun" into four fun trees for music: Competitive, Casual, Creative, and Community. The author notes that in F2P models about 90% of revenue typically comes from 1% of users, so designing only for the most active users neglects the 99% who populate the experience. The essay also maps current platforms to these fun trees, finding that streaming services mainly serve Casual Fun.