Distribution Advantage: how to set up GTM for your crypto product (without bs)

The article argues that crypto products win through go-to-market (GTM) execution, not only product quality, and that founders should first choose the right market, segment and channel. It cites Uniswap, where Hayden ran one-to-one promotion at conferences, offices and via DMs for about a year before its launch at Devcon 4 in Prague. Coinbase's early focus on Bitcoin and Blur's focus on pro NFT traders, who generated over 90% of OpenSea volume, are presented as examples of picking the right market. The article also recommends starting with a beachhead market, citing Satoshi's early launch of Bitcoin to a cypherpunk mailing list.