Dorsey’s ‘marketplace of algorithms’ could fix social media… so why hasn’t it?

Jack Dorsey argues that social media could be fixed by letting users choose among competing feed algorithms, rather than by banning accounts or censoring posts, though the article notes that large platforms are unlikely to adopt this. Dorsey made the case at the Oslo Freedom Forum in June, saying the real debate should be about free will. Princeton professor Arvind Narayanan tells Cointelegraph that centralized platforms won't allow third-party algorithms, so decentralized networks such as Bluesky, Nostr and Farcaster are where such choice is more likely to appear. The article also reports that Facebook trialed "bridging algorithms" but did not put them into production, and that Meta made $38.32 billion in ad revenue last quarter.