(Cover Image is AI Agent Arena by Bruno Eleodoro, one of the winners of the Lens Holiday Hackathon - check the project out here!)
It’s the 190th of January, and we’ve already experienced more than we did in all of 2022. The memecoin meta continues its consolidation into a new byproduct of the attention economy, and it’s only a matter of time—hours, maybe—until Mr. Beast, Joe Rogan, and Alex Cooper from Call Her Daddy launch their own tokens. Just in case they do, you heard it here first.
In all seriousness, Joe Rogan’s Spotify deal was worth $250 million, Alex Cooper’s came in at $125 million, and meanwhile, $TRUMP’s market cap hit $8 billion yesterday, with the team holding 80% of the supply. Even the founder of Vine launched a token that, in less than a day, raised more money than he made selling Vine to Twitter for $30 million back in 2012.
Seeing these numbers—and watching our reality tokenize and re-tokenize itself constantly—can’t be healthy. Here in 2025, we all know that for every person making a fortune, there are thousands losing money—mostly newcomers, who are jumping into crypto faster than ever before. Nobody could have predicted exactly what mass adoption would look like, but now that it’s here, we have to figure out how we want to present the ecosystems we’ve been building to the people who are new to this space. We need to tell them they have a chance to reclaim the internet, build a better financial system, and that now is the best time to do so. Never before have we had this much attention—or a regulatory environment this favorable—but we need to use it for good.
Anyway, I didn’t mean to write a sermon today, but I wanted to share this perspective in case you’re feeling overwhelmed, skeptical, or just plain confused.
Luckily here on Lens everything feels calmer - so here’s what caught my eye this week from your posts:
Carsten shared this Blockworks article making sense of what’s going on in crypto.
PanWinyl also on AI from the creators perspective
Until next week :)