Fixing the economics of being a creator

Chris Dixon argues that creators are not yet getting a fair economic deal from tech platforms, and that blockchain-based networks offer a structural fix by shifting ownership from platforms to creators and fans. He says platforms hold audiences captive, with take rates of nearly 100% for Instagram and X and nearly 50% for YouTube, while blockchain-enabled creator platforms charge as little as 1% to 2.5%. He contends that regulation and appeals to platforms like Apple, such as Vulfpeck's Jack Stratton's call for a 90/10 revenue split, are only partial remedies.